In her role as Communication Manager, Erica tells the Community Foundation’s story through a variety of platforms, including the website. She monitors advertisements and all types of media, assists other staff members with reports and presentations, and creates story packages that put the written word, audio, photography, video, and other materials to their best use.
Before joining the Community Foundation, Erica held a variety of marketing positions, including with Naylor Association Solutions, Pennsylvania Apartment Association, and The Yocum Institute. Erica is a visionary storyteller with an eye for detail who is always ready to learn new things to ensure she is savvy with the latest trends.
Erica is a graduate from Penn State Berks with a Bachelor of Arts degree in Communication Arts and Science and a minor in Professional Writing. In her college career, Erica was published twice in a local magazine, At Home in Berks.
When Erica is not wearing her professional marketing hat, she is reading a good mystery/thriller novel, exercising through Zumba or fit camps, and finding new ways to give back to the community.