Heidi oversees the implementation of an external strategy that strengthens the Community Foundation’s brand, attracts new assets, and elevates awareness of the foundation’s community leadership activities.
Heidi joined Berks County Community Foundation in 2001 as the director of communication. She later became vice president for communication and then senior vice president for programs and initiatives before being promoted to Chief Strategy Officer.
Before joining the Community Foundation, Heidi was the manager of global communication at Exide Corp., where she developed and implemented the organization’s first international internal communication strategy. She began her career as an editor at SmartHealth, a custom publishing company for hospital newsletters.
She earned a Bachelor of Arts in English/professional writing from Kutztown University and a Master of Arts in strategic communication and organizational leadership from Seton Hall University. Heidi served the community foundation field as a member of the CommA steering committee, including serving as chair for the 2009-2010 term. She currently serves on the board of the newly formed Pennsylvania Association of Community Foundations.
Heidi’s blog
July 2022
Fewer teen births mean better outcomes for all
Co-County Wellness Services recently announced that they reached their goal [...]
February 2021
Get Ready to Roar
READING, PA (February 23, 2021) – I’ve been thinking about [...]
December 2020
OMG: They’re Graduating (no, really, they are)
READING, PA (December 30, 2020) – All hail the class of [...]
A New Resource for Data on Local Equity
READING, PA (December 11, 2020) – At the Community Foundation, [...]
March 2020
We’ve launched an emergency grant program as a result of the pandemic
READING, PA (March 31, 2020) – This week, the Community [...]
February 2020
You’re invited: Join me at the Knight Media Forum via Livestream Feb. 25 & 26
READING, PA (February 20, 2020) – Each year, the Knight [...]
