Heidi oversees the implementation of an external strategy that strengthens the Community Foundation’s brand, attracts new assets, and elevates awareness of the foundation’s community leadership activities.
Heidi joined Berks County Community Foundation in 2001 as the director of communication. She later became vice president for communication and then senior vice president for programs and initiatives before being promoted to Chief Strategy Officer.
Before joining the Community Foundation, Heidi was the manager of global communication at Exide Corp., where she developed and implemented the organization’s first international internal communication strategy. She began her career as an editor at SmartHealth, a custom publishing company for hospital newsletters.
She earned a Bachelor of Arts in English/professional writing from Kutztown University and a Master of Arts in strategic communication and organizational leadership from Seton Hall University. Heidi served the community foundation field as a member of the CommA steering committee, including serving as chair for the 2009-2010 term. She currently serves on the board of the newly formed Pennsylvania Association of Community Foundations.